A multi-disciplinary marketing leader with over 17 years of experience.

I specialize in collaborating with startup founders and marketing leaders, guiding them through every phase from Pre-Seed to Scale-up. My focus is on impacting core KPIs and efficiency through effective growth and broad marketing strategies.

I blend various methodologies to create tailored Go-to-Market plans, Profitable Growth strategies, and effective marketing tactics to steer businesses toward success. My goal is to help startups achieve a balanced Product-Market fit, making them not only fundable but also sustainable.

My diverse marketing expertise encompasses foundational brand development, orchestrating large-scale demand generation, and shaping user-centric product marketing strategies.

Throughout my career, I've worn various marketing leadership hats:

- Current: Marketing advisor to international startups and companies of any stage
Former VP of Marketing at Elementor, overseeing dozens of millions dollar marketing P&L and leading a team of 100+
- Co-founder and CMO of a startup acquired by WalkMe
- CMO in a B2SMB startup that scaled from 5 to 100 employees
- Co-founder of an international web marketing agency that quickly expanded to a team of 60
- Origin: A farm-boy in the northern part of Israel :-)